MASS MEDIA AND COMMUNICATION IN GLOABL SCENARIO(BOOK)

The idea behind putting these research papers and research articles

in this book  authored by me(Ratnesh Dwivedi) is to give various aspects of communication, a platformwhere from readers may go through them at one go. When I decided to

start writing academic paper or more over compiling them in 2005,I had

one thing in my mind and that was to cover all possible areas of

communication and media studies. Hence forth I started my voyage to

search out the possibilities where I can present my ideas and compiled

references of other notable people in various international conferences

and journals.

It was not an easy task to force your point of view in to journals

and conferences as majority of international conferences and publication

put forward a particular core area or subject on which an author may

present a paper or his findings.

So, it was a matter of time, patience and rigorous effort that I found

opportunities of the areas I did wish to cover. It is at glance that my

readers of this book will find almost all possible social ,political and

communication topics ,when they will go through one by one on these

thirteen papers, which I either presented in an international conference or

they got published in national or international journals or subject to be

published.Believe me, past eight years journey in academics has been adventurous,

worthy and interesting for me as I got chance to put forward my opinion

and to comment on other's opinion and then to compile them in form

of an academic paper. I have honestly tried to touch all possible areas

of my expertise in this book of compilation of my academic papers.

I am a little bit disappointed as I have not been able to include two

of my best and first academic papers which I presented in a national

conference at Purvanchal University. These two papers were related with

the Economics of South Asian countries and efforts of world's biggest

space science research organization -NASA.

However rest of my presentation and published papers are part of

this book.In my thirteen papers I have discussed about Community Radio, its

current status and challenges before it in Indian atmosphere. This paper

was published in proceeding of one of the biggest conferences organized

by Hans Bredow Research Foundation at University of Hamburg,Germany.

Sanskrit is considerd as Language of Gods and is mother of many

regional Indian languages as well as foreign language. Panini organized this

language of Gods through the grammer he invented. A paper on Sanskrit

and Panini is part of this book which is due to be presented in an

international conference in Russia.

Organizational Communication is a new study in the area of

communications science. A paper on organizational communication is

presented here which was presented by author in an international

conference organized by Russia's number to university by using vedio

conferencing facility.Media is accountable to public but it's a matter of debate if media

has fulfilled its duty. A paper on Public Accountability of media was

published by Press Council of India, the apex press body in India. Author's

that very paper is also part of this book.Keeping the need of research students in mind, a paper on researchprocess and tools has been specially designed by author.

Higher education in India is facing many challenges. Our ancient past

has been glorious but we have to work out on future. Hence a paper has

been designed by author which deals with higher education in ancient

India, challenges of today and a work plan for future.

Author has designed two papers on radio which deals with both

coomercial and community wise aspect of radio in India. One paper deals

with commericial radio while other deals with educational radio or

community radio.History of Communication is discussed right from origin of sign

language up till invention of computers and internet thorough pigeon post

and harkara systems in medieval India. The compilation of whole process

was accepted and presented in form of a research paper at Tver State

University, Russia.Changing pattern in Television viewership and in programme making

has been discussed with a case study of India's no 1 English news

channel CNN-IBN and its special initiative of Citizen Journalism hosted

and conceptualized by Anubha Bhonsle.This paper was published by an

academic journal named 'Pragyan' of Institute of Management Studies

,Dehradun.The challenges before traditional media in modern digital age and

chances of its integration with digital media have been discussed in a

separate paper. The paper was presented at International conference at

Amity University,Rajasthan.What role media can play in developing awareness during disasters

and early warning system has been included keeping in view of disastrous

events india has faced like tsunami 2004.

Coverage of issues like human rights by media has always been a

matter of debate. This topic is discussed in a paper which is accepted in

an international conference of India's apex press body, Press Council of

India.Michel Foucault is an acclaimed French Philosopher .His master

piece 'The Archeology of Knowledge' need no introduction .A critical

study of his work has been compiled in a paper which was accepted in

an international conference at Tver State University, Russia.

Two of researches papers are dedicated to the issues which has

shaken not only India but whole world-Wiki leaks and Radia tapes. It's a

debate between 'Right to Publish' and 'Ethical Code of Conduct'. These

two papers are due in International journals.Another paper which deals with role of social media in generating public perception and its role in uprising in Tunisia and Egypt is published

in and refreed Indian journal.

A comprehensive study of key terror organizations and working of

it has been put in another paper. While medi's role in covering sensitive

issues like terrorism is discussed in a paper which was published in a

national journal.I have also touced the global economic meltdown in brief.

The idea is to aware and inform my readers on all possible happening

and aspect between these years.It has been an eventful journey for me and the best thing I can quote  "….miles to go before I sleep" of Robert Frost.

In this journey and work of twenty research papers and articles I

must thank to my parents who have been a guiding force for me during

thick and thin. I also wish to thank my teachers and my friends for

pushing me up to do good job at my work place. My elder brother who 

is source of inspiration for me deserves thanks from my side and so is

my wife and little baby who always stood by my side..

Two of my friends in media has enormously helped me by giving me

their valuable inputs whenever I needed. I extend my word of thanks to

Mr Bhupendra Chaubey and Ms Anubha Bhonsle of CNN-IBN.

The story is uncomplete if I do not mention the name of Lyudmila

Isaeva of Tver State University and Dasha Mileyaeva of RosNou, Moscow

in Russia who provided me special facility to present some of my papers

by using vedio conferencing facility from India.

And last I must convey my heartiest thanks to my publisher who has

made this work possible to put these thirteen shades of communication

at one place by giving it shape of a book.

10 January, 2012 Ratnesh Dwivedi

Thre Story of an Intern-A Reportage Book

"The Story of an Intern” authored by me(Ratnesh Dwivedi) tells you the story of an young boy who manages to get an internship in a global media giant. His struggles and amazements begins when he finds himself out of internship and struggles to get a foothold in media. In the way he analyzes the odds and evens of Indian media industry and media tycoons while most of the time finding himself rejected.

His experiences while in search of a job carries him to different places and allows him to meet some interesting people who makes an imprint on his life and he finds himself falling in to some odd situation which can be decisive moments in the destiny of religiously divided society.

Finally he gets satisfaction and his cynicism gets a platform when he comes across his life mate and finds a job in his dream city.

His story is story of any freshly pass out media scholar, who sees both the bright and dark side of revolution in Indian media. It can be anyone’s story, as in rapidly growing media industry there is still quite big challenge for freshers.

“Story of an Intern” tries to put a bias less picture of today’s media and media people without any intention to hurt any organization or individual.